northeastern university marketing and communications

Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. The DRS was developed by the Northeastern University Library as a tool for University faculty and staff to protect the valuable information and data that has been created as part of the University's research . (4 Hours). - Center for Design. Marketing (MKTG) < Northeastern University BS in Business Administration and Communication Studies Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. Communication Studies < Northeastern University Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. COMM1450. MKTG6294. MKTG4506. (4 Hours). (4 Hours). Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. Sports, Politics, and Communication. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Does not count as credit for business majors. COMM2350. Diversity & Inclusion. Communication Research Methods. May be repeated without limit. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. Marketing Research. Emphasizes the analysis of rhetorical texts but adds to it the contemporary dimensions of sound and images. MKTG6218. Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? (4 Hours). Elements of Debate. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Counts as MKTG2201 for business minors only. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. Introduces how organizations use the latest technologies for enhancing consumer engagement. Introduction to Marketing. Develops and refines skills in the art of sportscasting. (4 Hours). (4 Hours). Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. Critical Creative Practice. Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior. Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). MS in Corporate & Organizational Communication | Northeastern University Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. Engaging Customers and Markets. MKTG4508. Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. 360 Huntington Ave., Boston, Massachusetts 02115 2022-2023 Northeastern University Offers students an opportunity to hone their skills in all aspects of the production process by incorporating the knowledge they have acquired from previous production coursesfrom the preproduction process of intensive research and development of story ideas and scriptwriting; producing; to the technical aspects of filming, lighting, green screen, sound recording, digital editing, and graphics. Explores planning, research, production, and other elements that go into successful advertising. Communications Specialist Job in Boston, MA at Northeastern University Explores the relationships between communication, social identity, and social inclusion. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). . Considers online community dynamics, including formation, governance, conflict, and exit. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Communication Studies - CPS (CMN) < Northeastern University Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . Also covers strategy and tactics that can be developed and communicated, with accountability in mind. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. May be repeated without limit. As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. Prerequisite(s): COMM2301 with a minimum grade of D-, Attribute(s): NUpath Analyzing/Using Data, NUpath Capstone Experience, COMM4530. Dean's Research Fellows. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. Offers elective credit for courses taken at other academic institutions. Web Request. Introduces students to frameworks that help explain current issues in electronic marketing. About the Opportunity. Encourages students to share and translate their findings for relevant academic and professional communities. Gaining Customer Insight. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. Junior/Senior Honors Project 1. (4 Hours). Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. Office of the Dean. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. Boston, MA 02115. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. (4 Hours). Marketing Research. Northeastern Illinois University appoints Christopher Childers its Communication Studies (COMM) < Northeastern University For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: myNortheastern Opens New Window, Privacy Policy A., Koen Pauwels, O'Connor, P.Journal of Marketing2018, Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-sellingKocas, C., Koen Pauwels, Bohlmann, J. D.Journal of Interactive Marketing2018, Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS ArticlesHulland, J., Baumgartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Delegating Decisions: Recruiting Others to Make Difficult ChoicesMary Steffel, Williams, E. F.Journal of Consumer Research2018, The Changing Bases of Mutual Trust Formation in Inter-Organizational Relationships: A Dyadic Study of University-Industry Research CollaborationsHemmert, M., Bstieler, L., Gloria BarczakJournal of Business Research2017, Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart ProductsVerhoef, P.C., Stephen, A.T., Kannan, P.K., Luo, X., Abhishek, V., Andrews, M., Yakov Bart, Datta, H., Fong, N.M., Hoffman, D.L., Hu, M., Novak, T., Rand, W., Zhang, Y.Journal of Interactive Marketing2017, Customer Engagement in a Big Data WorldAksoy, L., Kunz, W., Yakov Bart, Heinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B., Diaz, D.Journal of Services Marketing2017, Service Encounters, Experiences and the Customer Journey: Defining the Field and a Call to Expand beyond the Core Service EncounterPaul W. Fombelle, Voorhees, C., Gregoire, Y., Gustafsson, A., Bone, S., Sousa, R.Journal of Business Research2017, Branding Strategies for High Technology Products: The Effects of Consumer and Product InnovativenessTroung, Y., Klink, R., Amir Grinstein, Simmons, G., Palmer, M.Journal of Business Research2017, Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral EconomicsShuval, K., Leonard, T., Drope, J., Katz, D. L., Patel, A. V., Maitin-Shepard, M., Amir, O., Amir GrinsteinCA: A Cancer Journal for Clinicians2017, A marketing perspective on business modelsGatignon, H., Lecocq, X., Koen Pauwels, Sorescu, A.AMS Review2017, Combining big data and lean startup methods for business model evolutionSeggie, S. H. , Soyer, E., Koen PauwelsAMS Review2017, Spillover Effects In Seeded Word-Of-Mouth Marketing CampaignsChae, I., Stephen, A. T., Yakov Bart, Yao, D.Marketing Science2016, Mobile Advertising: A Framework and Research AgendaGrewal, D., Yakov Bart, Spann, M., Zubcsek, P. P.Journal of Interactive Marketing2016, Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideasPaul W. Fombelle, Bone, S. A., Lemon, K. N.Journal of Academy of Marketing Science2016, Defining service innovation, a review synthesisSnyder, H., Witell, L., Gustafsson, A., Paul W. Fombelle, Kristensson, P.Journal of Business Research2016, Identifying Categories of Service Innovation: A Review and Synthesis of the LiteratureWitell, L., Snyder, H., Gustafsson, A., Paul W. Fombelle, Kristenssson, P. Journal of Business Research2016, Mere Measurement Plus: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase BehaviorBone, S. A., Lemon, K. N., Voohrees, C., Liljenquist, K. N., Paul W. Fombelle, Detienne, K. B., Money, R. B.Journal of Marketing Research2016, Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivationHill, K. M., Paul W. Fombelle, Sirianni, N.Journal of Business Research2016, Spare the Rod and Spoil the Child? The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. Brian Manley | Assistant Director of Digital Platforms and Marketing. Contact Us | CAMD Northeastern University (4 Hours). Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. (3 Hours). Introduces students to the basic statistical concepts used by communication researchers. Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. Marketing and Selling Innovation. (3 Hours). The PhD level program in Civil Engineering at Northeastern University is flexible and may be adapted to any . Brand and Advertising Management. Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. | MKTG2301. Focuses on communication within the context of close relationships. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. Sports communication is an emerging area within communication studies and journalism programs. COMM2500. Bouv Marketing and Communications Web Request (1-4 Hours). Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. have in conveying meaning and constructing and negotiating interpersonal relationships. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. Dan Mabery | Vice President for University Relations. Senior Marketing Manager Job in Boston, MA at Northeastern University Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. MKTG4510. Students apply course concepts to develop a creative advertising strategy to address campaign objectives. COMM1231. . Marketing Technology Management. As part of the course, students are expected to prepare a detailed plan of study and are introduced to the co-op program and meet their academic co-op advisor. Communication and Sexualities. (3 Hours). COMM3530. Risk Communication. COMM2800. Culminates in a final project, in which small groups of students complete an episodic show that will be judged by a panel of professional television writers. Youth and Communication Technology. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. (3 Hours) Introduces psychological, sociological, and communication theories as they apply to organizational life. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. MKTG6295. The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. MKTG6285. Examines the intersection of law, policy, and new (or relatively new) information and communication technologies. Consumer Behavior. Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. (4 Hours). Also examines contemporary issues in marketing that can affect organizational success. Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. COMM4970. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. Dating apps are more specific and numerous than ever. A term project is used to enable students to apply their learning about the fundamentals of marketing. Independent Study. Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Communications Specialist in Boston, MA for Northeastern University (3 Hours). | Communication Ethics. Marketing in Asia. Students present proposals to an Independent Studies Committee for evaluation and approval. Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. (2 Hours). (4 Hours), COMM4102. Attribute(s): NUpath Analyzing/Using Data, COMM2303. Rhetoric and Propaganda. (4 Hours). Applies practical skills relative to theories about collaboration and cultural production and engagement with and analyses of online cultures. Also studies the impact of mass communication on the outcome of elections. (4 Hours). (1-4 Hours). (4 Hours). Special Topics in Marketing. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. Online Communities. (4 Hours). These include Nuremberg (the site of the Nazi Party rallies and Leni Riefenstahls infamous Triumph of the Will), Berlin (Hitlers Germania and Riefenstahls Olympia"), and Wannsee (the site of the Wannsee conference). (4 Hours). Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. Also examines contemporary issues in marketing that can affect organizational success. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. Examines the communication strategies (including rhetorical messaging, public advocacy, grassroots organizing, fund-raising, and media outreach) of historical and contemporary social movement and activist organizations. (3 Hours). Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. (3 Hours). | Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. This position is. Closest T stops: . Includes professional accounting students. Focuses on marketing analysis and planning. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. Office of Communications & Marketing - Northeastern State University Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations .

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