the role of the public information officer fema
Did the message reach the targeted audience? Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. 3. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. PIOs need to have a thorough understanding of the communities they serve. First name. Public information is a vital function in disaster operations that . Increased information needs can be handled. Possess and enhance certain qualities and skills that make an effective PIO. Describe how to have a successful relationship with the news media. A well-executed interview will likely not A. advance leaderships goals. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. C. will transfer to a planning position if no media covers an incident. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Select this link to access a printable . Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. You cant manage who shows up but you can and should manage contact with the site. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? B. B. report to the Finance/Admin Section Chief when arriving at an incident. This course can provide a basic understanding of the PIO function for those new to the position. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Having clear goals is the foundation for your campaign. Your organization may have other format preferences, such as single-spaced and one-page only. Announce events of interest to your community or share information about an incident. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Once again, we see a fire threatening our citizens and their homes. Use the media area for all media releases and conferences. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. Narrator: Red Stick Ready targets every segment of the community. Social media have changed how quickly information about a disaster is available. 50% C. 25% D. 5%, 9. Describe how to manage the news media at the scene of an incident. C. is a failed theory and should not be used by modern public information officers. Students also learn message development and . The Incident Commander B. It will keep you focused and is the foundation for evaluating your campaigns success. The latest information on activities, events, and resources. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. This course can provide a basic understanding of the PIO function for those new to the position. Include information on evolving media contacts, instructions, and resources. (For example: The suspicious package was the size of a laptop computer. D. Identify opportunities for public awareness campaigns. Write out the full term on first usage, as appropriate. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. * The social media links provided are for reference only. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. (Incorrect), John enjoys boating, swimming, and fishing. To read this blog, go to:http://emergency.cdc.gov/. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. Speak to several members of the media at one time, especially during an incident. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. Sound bite B. Serves in an ICS role 2. Evaluation is crucial for judging the effectiveness of a public awareness campaign. What problems are you having in your community? For highly technical information, it might be best to prepare a credible subject-matter expert to present. Lesson 3 introduced the importance of establishing relationships with the media. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. . This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. 95% B. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. %%EOF IS-29.A: Public Information Officer Awareness - FEMA Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. The AP Stylebook is used by most of the news media. Chris Mrela wrote a dynamite report on this a couple of years ago. Many wikis are open to alteration by the general public without requiring them to register user accounts. This process includes: Your goal statement expresses what you hope to achieve through your campaign. Prepare a Go Kit filled with your tools, contact information, and other vital documents. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. Promote government programs and activities B. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. All of the above, 23. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. For example, change the location or angle of the lectern so cameras dont capture an unwanted view. University of California, Merced hiring Public Information Officer The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. The subject is the. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. What will you change in future campaigns? IS 29.A Public Information Officer Exam Questions | FEMACourses How or what can your community learn from these events? C. request additional assistance through the National Public Information Support Network. A PIOs proactive approach to public information enhances credibility in messaging. Admissions Fax: (301) 447-1658, Independent Study Program More than 70% of the illnesses, hospitalizations and deaths are guys. They knew that they werent being led down another road, that they were hearing things unfiltered. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Construct and deliver an appropriate crisis and emergency risk message. Brian Hyer: We had all kinds of questions. A good overview of ICS is provided in the independent study . FEMA does not endorse any non-government Web sites, companies or applications. Check off the things you would plan to include in your Go Kit and add other items as you see fit. A directory of your organizations Internet presence. Leaves the decision as to who will be in the pool to the media. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. FEMA does not endorse any non-government Web sites, companies or applications. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. Determining hazard impact is a crucial component in emergency planning. what is role of public information officer in fema? Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. They can be used for personal networking, professional networking, and sharing public information. School, 43 Margaret St. . 'Ss S>*2MbX^f Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. These people are your target audience. Timely updates and corrections to information in evolving incidents. Lets review the different types of communication tools in more detail, starting with print media. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. Hundreds are so ill that they end up being admitted to the hospital. Admissions Fax: (301) 447-1658, Independent Study Program This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu Campaign topics can range from recruiting volunteers to fire safety. This lesson presents information on how to effectively communicate with the media and the whole community. Next you need to identifyhowyou will communicate. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. Creates a positive impression of your organization. IS-29.a - Public Information Officer Awareness | FEMA Emergency Responsibilities of the Components of the ICS Organization. Campaigns are usually multifaceted, combining events and various media to get the message out. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Avoid getting involved in these media disputes. (Unit 2), Describe the types of written products used in public information activities. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. What do you want people to know or do after hearing your message? It can be taken alone or before Basic Public Information Officer Training (G290). Your media list should be current, complete, and tailored to your organization. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. Describe the target audiences for the PIO. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. Communication with internal agency personnel is A. not a role undertaken by a PIO. As a PIO, your target audiences include . This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. The press saw it. Youll be quite surprised at how the elected official mouse makes all the difference with the children. It is important to build relationships with your media contacts. The Governor declared the emergency following a similar declaration by Liberty County. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Always connect with the Incident Commander before making any statement to the media. Identify how messages should be conveyed. Recall preparation techniques that contribute to a successful media interview. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. Describe traditional media available for communication. Are there cultural differences to take into consideration? Establish contact with other agency PIOs. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. PDF Public Information Officer - FEMA Watching the background. . The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. For example, you can post videos, use social networking sites, and/or create a blog. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. C. is presented as a bad example of public information management. Identify the purpose of what you are writing and start with the main message. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Is there any restriction on the information to be released? 16825 S. Seton Ave., Emmitsburg, MD 21727 (Unit 4), Apply public information techniques to a 5% scenario. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. Serves as a press secretary for the Agency Executive or Senior Official during the incident. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. The media will want to get as close as possible to get pictures/audio/interviews. I would urge you to be careful whenever you travel, Smith said. Public information entails the processes and systems that enable effective communications with various target audiences. What do they already know about the topic? For highly visible or controversial matters, it might be best to have a leader in the organization speak. One that is completely out of reach is de-motivating. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Responds to the media while respecting restrictions on the release of sensitive information. Email can be used to get people: In order for email to work, you need to have a good email distribution list. Communicating factual information with the public is the most important job function of a PIO. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. D. has become ever more complex as the challenge of delivering messages has evolved. Final Exam for: IS-29.a: Public Information Officer. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Print medianewspapers and magazinesare the first type of mass media developed. Do you follow through? The participant will benefit from participating in entry-level incident command system training prior to taking this course. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Access to the scene for information and images. The news media and local government ask the community to send videos and photos via social media, email, and text messages. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). When an emergency happens, ICS is implemented. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. People have a right and a need to know about the risks they face. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience.
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